借助 TikTok Insights，更好地了解您的受众

TikTok Insights

Here, you'll find snackable insights on everything from how our community behaves and connects with brands, to how ads on our platform are driving real business impact - discover it all and more here TikTok Insights 具备第三方调研功能，会在 TikTok 的委托下对年满 18 周岁的用户开展调研。 地域: 请选择位置 全球Asia-Pacific澳大利亚印度尼西亚日本马来西亚菲律宾新加坡韩国泰国越南柬埔寨Eastern Europe波兰罗马尼亚俄罗斯Europe法国德国意大利西班牙英国Latin America阿根廷巴西智利哥伦比亚墨西哥秘鲁EcuadorUruguayMiddle East North Africa埃及沙特阿拉伯土耳其阿联酋North America加拿大美国 地域: 请选择位置 全球Asia-Pacific澳大利亚印度尼西亚日本马来西亚菲律宾新加坡韩国泰国越南柬埔寨Eastern Europe波兰罗马尼亚俄罗斯Europe法国德国意大利西班牙英国Latin America阿根廷巴西智利哥伦比亚墨西哥秘鲁EcuadorUruguayMiddle East North Africa埃及沙特阿拉伯土耳其阿联酋North America加拿大美国 筛选依据: 全部清除 受众 Z 世代千禧一代X 世代 +All TikTok users洞察 创作者受众信任和安全Ad SolutionsEffectiveness行业 应用汽车行业美妆个护快速消费品教育行业EntertainmentFashion理财服务美食饮品游戏零售Real EstateSportsTech电信旅游假日活动 返校季黑色星期五圣诞节复活节父亲节毕业季万圣节Hot Sale母亲节斋月圣帕特里克节超级碗独立日情人节FerragostoReyes MagosWorld CupBuen Fin宋干节特卖活动越南新年SummerCarnivalEidFiestas PatriasCopa AmericaOlympic Games

TikTok Insights 具备第三方调研功能，会在 TikTok 的委托下对年满 18 周岁的用户开展调研。

受众 受众Z 世代千禧一代X 世代 +All TikTok users全部清除确认 洞察 洞察创作者受众信任和安全Ad SolutionsEffectiveness全部清除确认 行业 行业应用汽车行业美妆个护快速消费品教育行业EntertainmentFashion理财服务美食饮品游戏零售Real EstateSportsTech电信旅游全部清除确认 假日活动 假日活动返校季黑色星期五圣诞节复活节父亲节毕业季万圣节Hot Sale母亲节斋月圣帕特里克节超级碗独立日情人节FerragostoReyes MagosWorld CupBuen Fin宋干节特卖活动越南新年SummerCarnivalEidFiestas PatriasCopa AmericaOlympic Games全部清除确认

结果：11035 条结果

加载中 美国 受众 3 in 5 Among Gen Z TikTok users, 3 in 5 discoveries made on TikTok started with an intention. 来源 TikTok Marketing Science TikTok as a Discovery Engine Research 2023 (US) conducted by Material Fall 2023 (n=98) 已复制！ 越南 受众 1.8 x TikTok users are 1.8x more likely to convince their family and friends to buy the item they purchased previously (vs. non-TikTok users). 来源 Future of Commerce research (Vietnam Results) conducted by BCG, 2022 (n=2400). TikTok users are defined as those using the app at least once a month. 已复制！ Europe 受众 34 % 34% of TikTok users buy food & beverage products they have discovered on the platform. 来源 TikTok Full Funnel Europe Research conducted by Material 2023 (n=779) 已复制！ 墨西哥 受众 1.5 x Gen X TikTok users are 1.5x more likely than users of other platforms to find gift inspiration during Christmas on TikTok. 来源 TikTok Market Research & Insights MX Holiday Season Study (Mexico Results) conducted by Ipsos August 2022 (n=700) 已复制！ 英国 受众 64 % 64 % 64% of TikTok users saved posts about personal care on the app for future reference in the past month. 来源 TikTok Full Funnel EU Research (United Kingdom Results) conducted by Material 2023 (n=127) 已复制！ 泰国 受众 1.4 x TikTok users are 1.4x more likely to buy a new tech product in the next 6 months (vs. non-TikTok users). 来源 TikTok Vertical Research (Thailand Results) conducted by Toluna Feb 2022 (n=4,320) 已复制！ 菲律宾 受众 1.4 x TikTok users are 1.4x more likely to order more food or grocery deliveries during festive seasons (vs. non-TikTok users). 来源 TikTok Vertical Research (Philippines Results) conducted by Toluna Feb 2022 (n=4,320) 已复制！ 巴西 Ad Solutions 81 % 81 % 81% of Gen X TikTok users who follow a brand on TikTok say they feel more connected to the brand if the brand 'likes' a comment they've posted. 来源 TikTok Marketing Science Global Community Interaction 2022 (Brazil Results) conducted by Material (n=88) 已复制！ 全球 Ad Solutions 74 % 74 % After viewing a Dynamic Showcase Ad on TikTok, 74% of Gen Z weekly TikTok users would seek more information on the advertised product. 来源 TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material February 2022 (n=259) 已复制！ 印度尼西亚 受众 77 % 77 % 77% of TikTok users who found inspiration for activities, travel, tips, and more, started with the intention to do so. 来源 TikTok Marketing Science TikTok as a Discovery Engine Research 2023 (Indonesia) conducted by Material Fall 2023 (n=79) 已复制！ 菲律宾 受众 95 % 95% of TikTok users agree that finance-related topics are very important to them. 来源 TikTok Financial Services Research (Philippines Results) conducted by Toluna Feb 2022 (n=3,000) 已复制！ 加拿大 受众 54 % 54% of Millennial TikTok users learned something new or found information about a topic on TikTok within the last 30 days. 来源 TikTok Marketing Science TikTok as a Discovery Engine Research 2023 (Canada) conducted by Material Fall 2023 (n=335) 已复制！ 发现更多 加载中

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